Blossom & Berry Gelato Co.
Brand Strategy | Logo Design
Blossom & Berry Gelato Co. approached me with an innovative concept for a gelato business, drawn by our reputation for integrating floral motifs into our artwork and our expertise as a brand strategist and designer. We recognized the potential for a perfect partnership and embarked on a creative journey to bring their vision to life.
The Vision
The Blossom & Berry Co. aims to establish a unique gelato brand that differentiates itself in the crowded market using fruits and botanicals. The goal was to develop a brand identity that reflected their gelato's vivid, diverse flavors, incorporating the natural beauty of florals and the freshness of fruits while maintaining a balance between fun and sophistication in the brand's aesthetic, which posed a creative challenge.
The Strategy
We initiated the project with discovery sessions and workshops, focusing on the client's business goals, problems, and vision. A comparative analysis was conducted to understand and benchmark the market. We collaborated to identify the distinctive elements they wanted to incorporate into their brand. These discussions revealed a desire to emphasize the natural ingredients and innovative flavors that set their gelato apart.
Our strategy centered on highlighting their product's colorful and flavorful experience, drawing inspiration from the rich palette of fruits and the delicate beauty of edible flowers. We decided that the brand's visual identity needed to mirror the creativity and uniqueness of its gelato flavors, leading us to adopt a fun aesthetic that maintained a modern and sophisticated appeal.
The Execution
The design phase involved creating a logo that embodied the brand's essence—a blend of botanical beauty and fruity freshness. We selected a vibrant and eye-catching color scheme that reflected the wide range of gelato flavors, from the deep red of strawberry to the gentle lavender of floral infusions.
Packaging and marketing materials were designed to be visually striking, incorporating floral and fruit motifs that echoed the ingredients used in the gelato. The brand's messaging focused on the artisanal quality of the product and the innovative combination of flavors, appealing to customers seeking a unique gelato experience.
Outcome
The brand's launch was met with enthusiasm and positive feedback from stakeholders. The distinctive brand identity resonates with customers, attracting those intrigued by the combination of traditional gelato with unexpected fruit and floral twists. This small family business has since seen a growing interest in its products, with customers often citing the appealing aesthetic and the freshness of the flavors.
Conclusion
This project is a testament to the power of a well-executed brand strategy that aligns with the product's unique selling propositions. By leveraging my strengths in art and design and understanding the client's vision, I created the branding that captures the essence of their innovative product and distinguishes it in the market.