Logo and Visual Design Refresh for a Lifestyle Brand
Our client is a lifestyle esthetician brand specializing in Brow Waxing, Lash Lifts, Facial Treatments, and being your Aesti Bestie. The brand is known for providing valuable knowledge on skincare and beauty regimens. Amy, the owner, wanted to update the brand's logo to reflect the brand’s growth and evolving style. The objective was to create a visual identity that resonated with the current customer base and attracted new demographics.
The Vision
Our main objective was to update the brand's visual identity to align with its growth and new market positioning.
We incorporate elements that reflect the brand owner's love for travel, the beach, and fresh, healthy skin while enhancing the brand's appeal and recognition on social media platforms.
Execution
We began by having detailed discussions with the brand owner to fully comprehend their vision and goals for the brand refresh. We then conducted a comparative analysis to benchmark the brand against others in the market and identify design trends in the industry.
Multiple design iterations were developed, incorporating feedback from the brand owner at each stage. The owner's interests, especially travel and the beach, inspired the new design, influencing the color palette and aesthetic elements.
The final logo featured a sophisticated blend of a lotus flower and sun rays. It also included a stylized monogram with an eyelash motif representing the brand's core values and offerings. This design captured the essence of the brand's beach-inspired roots and conveyed a sense of freshness and elegance.
Branding Kit & Social Media Integration
A comprehensive branding kit was developed on Canva, enabling consistent brand representation across various social media platforms. The kit included templates for posts and stories, ensuring the marketing team's easy application of the new logo, colors, text, and other brand elements such as icons.
Conclusion
Both the client and their customers enthusiastically received the refreshed logo. It aligned with the brand’s updated goals and conveyed a renewed sense of identity. Integrating distinctive elements like the lotus and sun rays effectively communicated the brand's connection to nature and beauty, enhancing its market appeal.
This project exemplifies the power of collaborative design and strategic branding. By blending multiple ideas into a cohesive visual identity, we helped the brand meet its immediate goals and position itself strongly for future growth. The success of this logo refresh highlights the effectiveness of combining creative art direction with a deep understanding of client needs and market dynamics.